the england international has been abused , even by his own fans .
the 20-year-old , speaking for the first time since his now infamous bbc interview , insists he has not been affected by the criticism of his ongoing contract stand-off with liverpool .
sterling was even heckled at the club 's recent kit launch , but the 20-year-old , over his decision to put deal .
sterling says he pays no attention to criticism levelled at him for contract stand-off with liverpool .